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I'm a Global Strategist

I help brands navigate global markets with culturally adaptive strategies rooted in research & foresight

With over a decade of experience leveraging qualitative research and foresight,
I turn cultural insights into user-centric strategies — ensuring brands resonate locally and scale globally.

  • ✔ In-depth Interviews ✔ Focus Group ✔ Netnography ✔ Usability Testing ✔ Sensemaking ✔ Desk Research ✔ Competitive Analyses ✔

  • ✔ Horizon Scanning ✔ Technology Mapping and Assessment ✔ Scenario Planning ✔ Future CX Journey ✔ Trend Scouting

  • ✔ Proposal Building ✔ Client Management ✔ Research Coordination ✔ Workshop Facilitation ✔ Talks ✔ Methodology Development

// RECENT PROJECTS

  • Google Responsible AI

    Equitable AI is about designing systems that reflect values, ethics, and needs of all users.

    This project, a partnership between Google and Studio IntO, aimed to redefine how AI systems behave by grounding fairness in cultural context.

    Through immersive research in six countries, this project identified users' expectations to build a globally adaptable AI Equity Framework.

    Role: Freelancer Global Strategist at Studio IntO

  • GIZ: techDetector

    A platform that offers strategic insights into the impact of emerging technologies on sustainable development.

    Role: Head of Research and Workshop Development

    VIEW PROJECT

  • VIRA: A guide for future-proof strategies

    VIRA is an online course on how to drive innovation using behaviour and technology trends, sustainability impact analyses and future scenarios. It was created in partnership with Perestroika and is available in Portuguese.

    Role: Teacher

    WATCH NOW

  • UNESCO: Futures Literacy Summit

    UNESCO considers futures literacy - the ability to invent and adapt as changes occur - a critical competency for the 21st Century. As one of their initiatives, they hold the Futures Literacy Summit, in which I've contributed with a series of workshops, roundtables, and masterclasses.

    Role: Workshop facilitator and Speaker

    CHECK IT OUT

  • VISA: The future of payment

    Consumers increasing demand for transparency, security, and privacy has led to fintech development while creating new retail trends. This report explores this topic, highlighting the opportunities and challenges of the future of money.

    Role: Head of Research

    READ THE REPORT