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I'm a Global Strategist

I help brands design innovation strategies that reflect user behaviors and market shifts

By collaborating with research agencies and clients worldwide, I translate consumer culture and industry trends into actionable insights that work locally and scale products globally.

✔ User Interviews ✔ Field Studies ✔ Focus Groups ✔ Diary Studies ✔ Card Sorting ✔ Prototyping ✔ Usability Testing ✔ A/B Testing
✔ Desk Research ✔ Competitive Analyses ✔ Netnography ✔ In-depth Interviews ✔ Focus Groups ✔ Cultural Immersions
✔ Trend Scouting ✔ Horizon Scanning ✔ Technology Mapping and Assessment ✔ Scenario Planning ✔ Future CX Journey

// RECENT PROJECTS

Google Responsible AI Playbook

How can Generative AI tools reflect diverse cultural contexts?

To explore this question, this cross-market study combined trend research, user interviews, and in-context immersions to understand how people evaluate, trust, and feel represented in AI-generated imagery.

The work produced a playbook on fairness, representation, and trust that informs inclusive product design and ethical policies for YouTube’s GenAI features.

Role: Global Strategist at Studio IntO

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GIZ's Innovation Radar Platform

How can emerging technologies empower sustainable development?

TechDetector, GIZ’s innovation radar platform, was built to turn complex tech signals into clear insight on their real-world impact.

Its outputs have shaped GIZ’s innovation roadmaps and earned the Innovation for Gender Equality Award at the 2021 Paris Peace Forum.

Role: Head of Research

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VIRA: A guide for future-proof strategies

VIRA is an online course on how to drive innovation using behaviour and technology trends, sustainability impact analyses and future scenarios. It was created in partnership with Perestroika and is available in Portuguese.

Role: Teacher

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UNESCO: Futures Literacy Summit

UNESCO considers futures literacy - the ability to invent and adapt as changes occur - a critical competency for the 21st Century. As one of their initiatives, they hold the Futures Literacy Summit, in which I've contributed with a series of workshops, roundtables, and masterclasses.

Role: Workshop facilitator and Speaker

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VISA: The future of payment

Consumers increasing demand for transparency, security, and privacy has led to fintech development while creating new retail trends. This report explores this topic, highlighting the opportunities and challenges of the future of money.

Role: Head of Research

READ THE REPORT